Does Branding Matter?

Even a masterpiece melody cannot save a brandless artist. On an early morning on January 12th, 2007, a young man in blue jeans, long-sleeved t-shirt, and a baseball cap entered…

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No-fox Firefox: Good or Bad?

In June, Mozilla officially announced an upcoming change in Firefox’s brand identity system. This change, according to Mozilla, is necessary to adapt to the growth and expansion of the Firefox…

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